Faculty
 
Dr. John Branch
Dr. John Branch is the Director of Educational Outreach at the William Davidson Institute. He currently teaches a variety of marketing and international business courses at the undergraduate, M.B.A., and executive levels. He is responsible for the development and dissemination of pedagogical materials on emerging and transitional markets. He also holds an affiliated research fellowship with the University’s Center for Russian and East European Studies. He has also served as an adjunct or visiting professor at more than 40 business schools throughout world, including the Rotterdam School of Management (Netherlands), the University of Ljubljana (Slovenia), ESAN (Peru), and the Sasin Graduate Institute of Administration (Thailand).
He was also a visiting scholar at Queen Elizabeth House of the University of Oxford (England) and at the J. L. Kellogg Graduate School of Management of Northwestern University (U.S.A.). Professor Branch has been involved in a variety of European Union and other government-funded development projects, most notably in the republics of the former U.S.S.R., including Kyrghyzstan, Ukraine, and Uzbekistan, and in those of Eastern and Central Europe. He has also participated in management training programmes in numerous international organisations, including British American Tobacco, Anheuser-Busch, British Telecom, Cargill, Coca-Cola, Michelin, and Nestlé.

His academic background includes a Ph.D. at University Of Cambridge, 2004, M.A.Ed., Washington University, 2003, MBA, University Of New Brunswick, 1993 and B.E.Sc. at University Of Western Ontario, 1990
 
Subjects Taught
Marketing and Strategy
 
Conference Presentations
Branch, John. “Internationalising Your Career.” AACSB ‘Building Toward Success’ Faculty Conference on Learning Conference. 6-8 June 2007. Orlando, U.S.A.
Branch, John. “Postmodern Consumption and the High-Fidelity Audio Microculture.” Consumer Cultural Theory Conference. 1-3 August 2006. Notre Dame, U.S.A.
Branch, John; and Bleyaert, Elizabeth. “Abduction, Induction, and Deduction: Reviewing the Logic of Scientific Discovery.” Customer Research Academy Workshop. 10-12 April 2002. Manchester, England.
Branch, John. “A Picture Says a Thousand Words: The Collage Method in Qualitative Research.” Advances in Qualitative Methods Conference. 22-24 February 2001. Edmonton, Canada.
Branch, John. “The MiniDisc Digital Audio Medium: Evaluation and Application in Qualitative Research.” Advances in Qualitative Methods Conference. 22-24 February 2001. Edmonton, Canada.
Branch, John. “An Introduction to Concept Development for Consumer and Marketing Research.” Society for Marketing Advances 2000 Conference. 8-11 November 2000. Orlando, U.S.A.
Branch, John. “Concepts: A Review of the Literature for Consumer and Marketing Research.” Society for Marketing Advances 2000 Conference. 8-11 November 2000. Orlando, U.S.A.
Branch, John. “Understanding Consumer Values: A New Program of Research.” Customer Research Academy Workshop. 25-27 March 1998. Manchester, England.
Branch, John; and Bryson, Douglas. “Reflections on the First Network of International Business Schools International Case Competition.” 3rd Annual Network of International Business Schools International Conference. 20-21 March 1996. Rennes, France.
 
Publications
Journal Articles
Branch, John. “The Use of RISK for Introducing Marketing Strategy.” Marketing Education Review. Under review.
Branch, John; and Brent, Michael. “The Effective Trainer in Uzbekistan.” Gestion 2000, Vol.12, No. 6, November-December 1996, pp. 153-16.
 
Professional Affiliations
NAFSA: Association of International Educators, U.S.A.
Society for Research into Higher Education, England
Marketing Management Association,U.S.A.
Society for Marketing Advances, U.S.A.
Chartered Institute of Marketing, England
Society for Consumer Psychology, U.S.A.
Marketing Academy, England
Association for Consumer Research, U.S.A.
European Society of Opinion and Market Research, The Netherlands
European Marketing Academy, Belgium
American Marketing Association, U.S.A.