Faculty
 
Neeraj Mankad
Career Snapshot
A young and dynamic academician and researcher, Neeraj has completed his Masters in Business Administration from the Leeds University Business School, UK. Passionate about teaching and research, Neeraj joined academics at a relatively young age after a rich and learning stint in the industry and taught at the Icfai Business School Pune for over three years. An Engineer by education, his experience is spread across diverse industries like petrochemicals and plastics, software product and services andconsulting. It is this diverse experience that makes him bring richness to the classroom besides providing with an inter-disciplinary approach to his research.
His interests lie in exploring the Digital Economy, emerging technologies, the Internet and its impact on the changing business and social dynamics. Neeraj’s passion for learning and self development steered him towards pursuing his Doctoral research on a full-time basis.
 
Education
2007 Doctoral Programme in Management (pursuing)
Shailesh J Mehta School of Management, Indian Institute of Technology Bombay, India.
1998-99 Masters in Business Administration
Leeds University Business School, Leeds, UK
1990-94 Bachelors in Engineering
University of Bombay, India
 
Professional Experience
2010 – date Assistant Professor, Europe Asia Business School, Pune
2008- 2010 Project Staff – Intellectual Property Chair Project, IIT Bombay
2004- 2007 Faculty Member, Icfai Business School, Pune, India
Teaching full-time and part-time MBA students, Executive Education programmes and academic responsibilities
2002-2004 Chief Consultant, Strategic Consulting Inc., Pune, India
Consulting in the area of Executive Search and Training.
1999-2002 Sr. Consultant, Mind Technologies (India) Pvt Ltd, Mumbai, India
Heading market development – fostered strategic alliances with Global companies for international distribution and development of software products.
1994-1998 Assistant Manager, Reliance Industries Ltd – Petrochemicals Division, Mumbai, IndiaMarketing and promotion of plastics and petrochemical products
   
Research Areas
Value creation in the Digital Economy
Strategy and Business models in the knowledge economy
Intellectual Property Rights – specifically Copyrights and its impact on public domain and on business models
International Management, Internationalization strategies of Asian Multinationals
   
Books edited
Mankad N. (ed), (2006), Reinventing Advertising – The New Reality’, Icfai University Press, Hyderabad.
 
Chapters in Books
Mankad N. (2006), Born Global Firms – An introduction, in Sujatha B., Going Global – Strategies and Experiences, Icfai University Perss, Hyderabad.
Mankad N. (2006), Indian Textile Industry –Poised to leap?, in Laheri K., Textile Industry in the post-MFA era – Concepts & Cases, Icfai University Perss, Hyderabad.
 
Conference Papers presented
Mankad N. and Jha Shishir, 2010 (forthcoming), ‘Leveraging Technology for Lowering Access Barriers: The case of Moser Baer in the Indian Film Industry’, paper to be presented at the 2010 Annual Conference of the Portland International Center for Management of Engineering and Technology(PICMET), at Phuket, Bangkok, from July 18-22, 2010.
Jha Shishir, Joseph R. and Mankad N., 2010 (forthcoming), ‘Technology and New digital sensibilities: Examining the Impact of Digital Text 2.0’, paper to be presented at the 2010 Annual Conference of the Portland International Center for Management of Engineering and Technology(PICMET), at Phuket, Bangkok, from July 18-22, 2010.
Jha Shishir and Mankad N., 2008, ‘The Role of the State in the Emerging Global Digital Economy’, paper presented at International conference held on the occasion of the 11th Annual Convention of the Strategic Management Forum of India, at Kanpur, 8-10 May 2008.
Jha Shishir and Mankad N., 2008, ‘The Role of the State in negotiating a Digital Economy’, paper presented at Seminar on ‘Development through Planning, Market or Decentralization’, organized by the Department of Humanities and Social Sciences, Indian Institute of Technology Bombay on January 21-23, 2008 at Mumbai, India.
 
Magazine Articles published
Mankad N. (2005), Born Global Firms – An introduction, Global CEO, Icfai University Press, February 2005.
Mankad N. (2005), Indian Textile Industry – Poised to leap in 2005?, Global CEO, Icfai University Press, October 2005.
 
Conferences / Seminars organized
First IPR Researchers Confluence’, jointly organized by Ministry of Human Resource Development, GOI, Shailesh J Mehta School of Management and Industrial Research and Consultancy Center, IIT Bombay, in December 2009.
Technology Management and Human Engineering jointly organized by ICFAI Business School, Mahratta Chamber of Commerce Industry & Agriculture and the Department of Scientific and Industrial Research, Govt. of India, in July 2005.
 
Courses Taught
Marketing Research
Consumer Behavior
International Marketing
International Business Environment.
Management of Multinational Enterprise
 
Courseware developed
‘Building Learning Organizations’, Department of Scientific and Industrial Research’s (part of the Ministry of Science and Technology, Government of India) course on Technology Management. 
    ‘Failures of Established Firms - A Lesson to Evaluate Technology Strategy’, Department of Scientific and Industrial Research. (as above)
‘Strategies for New Product Development’, Department of Scientific and Industrial Research. (as above)
 
Memberships of Professional Bodies
Academy of International Business.
Strategic Management Society
 
Languages known
English, Hindi, and elementary French.